You might have asked yourself whether you should make an investment and use SEF advance.
Here are some of the reasons to help you make up your mind. - It improves your site's search engines ranking
Because your URLs will consist of content titles rather than numbers, SEF advance will drastically increase your site's search engine positions.
It will also give you nice looking, human readable URLs which are easier to memorize.

- It's simple
You install SEF advance like any other Joomla! / Mambo component and you are done.
If you later want to adjust the URLs' look there are many settings at your disposal.

- It works
SEF advance covers all aspects of the Joomla! / Mambo content structure.
Every link on your site will be converted including section and category listings, blogs, archives, paginations and all core components, even links within your content.
Plugin support for 3rd party components is integrated so you can develop custom extensions to make your own component have advanced SEF URLs.

- It's powerful
After you've installed SEF advance all links of your Joomla! / Mambo site have been instantly converted to advanced SEF.
You don't need to do anything else, like clicking on every single link on your website to convert it.
Every URL has unique address; there are no duplicate URLs (subject to Google's penalties) for the same content.

- It's backwards compatible
SEF advance will run on Joomla! 1.0 and any version of Mambo since version 4.5.0 1.0.7.
This includes Mambo 4.5.0, 4.5.1, 4.5.2 with all minor subversions.
If you have an old Mambo install on your site which works well for you, and you don't want to bother upgrading other than to improve the looks of the URLs, you can rest assured that SEF advance will run on your site.
SEF advance is compatible with standard built-in SEF. If you already have a site using built-in SEF which search engines have already indexed, don't worry - SEF advance will automatically redirect all requests for old links to their correspondent advanced URLs.

- It's being developed by Joomla! (former Mambo) core developer
As SEF advance is being developed by core developer of Joomla! with in-depth knowledge of the system, you can be sure that this component is using latest system standards.

- It has been developed and improved for 2 years
SEF advance has been actively developed, improved, tested and maintained since 2003.
During this time it has evolved following Mambo's development path and been cleared of many bugs and problems.
The long development time assures that SEF advance is functional and carefully tested by many users over the time.

- It's supported
If you have problems with the component you can get personal help from the core Joomla! developer.